Stowe Mission is a 501(c)3 nonprofit based in Columbus, Ohio. They strive to strengthen their community by meeting the physical, emotional, and spiritual needs of their neighbors.They do this through our community kitchen, food pantry, dental and eye clinics, pregnancy resource center, after-school program, and weekly church services. They also provide a space for many partner organizations to serve in our neighborhood. Through their ministries, they hope to see their neighbors grow into leaders who can then help others to grow. They hope to see disciples who make disciples. An extension of their ministry, Stowe Pregnancy Resource Center, works directly with local women providing free resources and consultations for pregnant and postpartum women.
Stowe PRC needed was in need of a new website that was informational, fit their brand, and directed their target audience to a phone consultation. They were also in need of a new marketing strategy. Before working on the website or creating the strategy, we sat down with the director and assessed their goals, timeline, and budget. In addition to that, we created a guide to digital marketing in order to assist their business outside of the scope of our services. Once our team truly understood their target audience and the needs of their company, we began work designing their website and creating a quarterly marketing strategy.
The largest challenge was the budget. Like many local non-profits, the funding allocated to marketing efforts was slim.
Since the team was small, our liaison at their company was often busy handling the affairs of their business. This made scheduling and communication difficult.
"Our center has greatly benefited from the creative minds at UR Marketing. After a brief interview and questionnaire, the team captured the heart of what we wanted to communicate to our clients. They were able to articulate our tone with font, color, and form in a way that is fresh, modern, and thoughtful. We appreciate the work and the timely manner in which it was done. We would highly recommend UR Marketing to any business looking to attract a target market."
~Director, Stowe Mission